Yesteday I wrote about rude people. The problem extends well beyond discussion groups and forums. Until his show disappeared a couple of weeks ago, I used to watch religiously Robert Scoble‘s technology interviews on PodTech.net. It was a great way to learn about emerging technologies and companies. In most cases I was really shocked at how little interest those interviewed had in what Robert had to say. They just wanted to send their message out. It was all about them. They probably did not realize that by not entering in a true conversation with him they were really hurting themselves. By the way, this is not something that I want PR people to learn, this should be something natural. No matter how interesting your message, in order to be successful you need to be able to listen with a good degree of empathy.