A couple of weeks ago I was invited by Meta to discuss IBM’s point of view about the Metaverse. While I don’t believe the technology is fully ready for prime time, the opportunities are intriguing and certainly worth exploring. From a back-end developer perspective, AR/VR are simply new channels that companies can enable to keep in touch with their customers wherever they are. While I do not believe that customers will spend many hours continuously wearing AR/VR headsets (at least the ones currently available), there are certainly tasks that will be best executed in a VR or mixed reality environment. That is where IBM will provide the technologies and tools to enable companies build realistic worlds that will appeal to their customers, using all kind of technologies such as scalable micro services, avatars, AI and new generations of chatbots. You can listen to the complete interview (in Spanish) in Episode 10 of the “Hablemos del Metaverso” podcast.