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Apple customers prefer native apps
At the 2006 WWDC I was amazed by how heavily Apple invested in their OS. New Leopard APIs such as Core Animation and Image Kit clearly demonstrated that they believed that they could differentiate from Windows and Linux PCs by offering a better user experience with desktop applications.
In 2007, despite being very close to actually shipping Leopard, much emphasis was put on Web Applications, not just for the iPhone but also for the Mac. From my point of view there were just too many sessions about JavaScript, Safari HTML features, SVG and WebKit. I really felt that Apple was dropping the ball and that they had assumed that the future was indeed in web applications.
What a difference a year makes, yesterday Steve Jobs spent well over an hour talking about XCode, Cocoa and the many benefits of native applications. It is clear that the news about the death of this kind of applications have been greatly exaggerated. Both customers and developers want to continue to use and develop native apps, at least on Apple platforms. On Windows the situation seems slightly different. The difference may lie in the fact that downloading native applications on a PC is much more dangerous than on a Mac. It could also be that a Windows PC with many applications installed soon becomes less stable. I suspect however that there is much more behind this than just security and stability concerns. The truth is that most Windows applications are just plain ugly and unintuitive. Writing such applications to run in a browser is not that hard. On the other hand, many Macintosh applications are really beautiful and a pleasure to work with. This is the result of a better GUI and higher standards. As a result, Mac users feel that Web applications aren’t nearly as good as their native counterparts.
On the Mac platform you will find some extraordinary clients for popular web applications like Twitterific (Twitter), iSale (ebay) or cocoalicious (del.icio.us). Sure, you will find similar Windows solutions but they will never look as polished and therefore people will be less inclined to use them. It is weird to realize that in the age of web applications, it is the native apps that make the Mac platform more attractive. Weird but true.