Yesterday Apple finally opened a Mexican on-line store. There is still no iTunes store, but this is a great (unexpected) first step.
The good news is that on-line prices seem to be reasonable. While it still is cheaper to buy in the U.S., the difference is now much smaller. This is good news because it may encourage many customers to shop locally. Until now, Mexico has been a minor market to Apple if you look at the sales numbers. However, that is not really true because wealthy Mexicans (those more likely to buy from Apple) tend to buy their mobile products (those that can be easily smuggled through the customs) in the U.S. and that skews the numbers significantly.
For example, if you were to walk into any Starbucks in Mexico City today you would have a good chance to see Macs outnumber PCs. The same happens with iPhones and iPods which can be found everywhere. Most of these sales never go through Apple Mexico and are therefore accounted as U.S. sales.
While this new on-line store may actually have a negative impact on both local dealers (used to low unit sales and high margins) as well as the physical Apple Store sales in the U.S. it may give Apple Mexico a chance to grow significantly beyond their current small local market (desktops used by graphic designers and universities). If this turns out to be true, we may finally get better local support, which is badly needed.
November 21st, 2007 at 2:46 am
Nice analysis. I really think that Mexicans are one of the reasons of the new popping-along-the-border Apple Store in southern US.